Business Analytics

  • Overview

    Involving the combination of skills, technologies, applications and processes used by organizations to gain insight into their business, Business Analytics is an expanding career field with employment growth projected much faster than the average.

    Used to evaluate enterprise-wide operations, business analytics can be implemented in any department within an organization. The field typically uses data, statistical and quantitative analysis in measuring past performance to guide an organization’s business planning. Employers are increasingly seeking students from business programs who understand how to apply the tools and interpret the results in a business setting. Career possibilities include titles such as data technicians, data scientists and business analysts in the fields of finance, banking, forensics, logistics, marketing, healthcare, manufacturing, information technology and government organizations.

    WPU is one of the only institutions in North Carolina to offer Business Analytics as a major.

    The U.S. Office of Business and Labor Statistics reports the following median salaries for jobs in this field:

    • Management analyst: $78K
    • Market research analyst: $60K
    • Budget analyst: $69K
    • Credit analyst: $60K
    • Operations Research analyst: $78K
    Source: www.bls.gov
    Study Business Analytics at WPU
    Business Analytics majors take the tools they learn to dissect data and help drive results
  • Courses

    The courses listed below are for the Academic Catalog and are subject to change. Please reference the Academic Catalog for further information and course descriptions. If you are a current student, please reference the catalog in which you come under.

    Bachelor of Science in Business Analytics

    Liberal Education Curriculum 46 credit hours
    Business Analytics Core Courses 39 credit hours
    Analytics Electives 15 credit hours
    General Electives 20 credit hours
    Total credit hours for the B.S. in Biology 120 credit hours

     

    Business Analytics Core Courses
    39 credit hours
    BSA 160: Global Business and Trade 3
    BSA 211: Microeconomics 3
    BSA 212: Macroeconomics 3
    BSA 221: Principles of Accounting I 3
    BSA 222: Principles of Accounting II 3
    MKT 230: Marketing 3
    BSA 240: Management and Organizational Behavior 3
    BAN 320: Decision Science I 3
    BSA 325: Corporate Finance 3
    BAN 325L: Financial Analytics Lab 1
    BAN 336L: Marketing Analytics Lab 1
    BAN 380L: Operations Analytics Lab 1
    BAN 420: Decision Science II 3
    BAN 450: Capstone Experience 3
    BSA 499: Strategic Management 3

     

    Analytics Electives (Choose 5)
    15 credit hours
    BAN 150: Introduction to Analytical Programming 3
    BAN 221: Introduction to Predictive Analytics 3
    BAN 230: Applied Predictive Modeling 3
    BAN 240: Data Structures for Analytics 3
    BAN 250: Analytical Tools and Methods 3
    MAT 301: Statistics II 3

     

    General Electives
    20
    Complete 20 credit hours of general electives 20
  • Faculty
    Carolyn Nye, WPU professor.
    Program Director of Business and Assistant Professor of Business and Analytics
    Brian Aurand, WPU Professor
    Assistant Professor of Business
    John Eze, WPU Professor
    Assistant Professor of Business
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