Beginning the Standardization of Identity - Based on research and professional standards, the Communications Office, with the President's and Cabinet's sanction, created the standards of identity for campus. Following these standards enables Peace to establish consistent use of those marks and symbols so that all campus resources work to reinforce a Peace brand.

Compliance - The Communications Office regulates compliance of the graphics standards for all printed and electronic materials produced by the College. Compliance ensures cohesive design that consistently advances the image of Peace College.

Why Identity Standards? - It is critical that the visual elements that represent Peace College and its image do so with consistency. Successful branding occurs when a college presents itself consistently over time, creating a recognizable connection with desired audiences. Research shows that a visual identity used consistently over time paves the way to an enhanced image, instant recognition, and higher recall among prospective students.

While logos and symbols are not the sole elements of an institutional "brand," they are its visual representation and extension. When that visual representation is inconsistent, it follows that the perception of the institution can also become disconnected or inconsistent.

By following these standards, we build not only consistency, but protect our most valuable asset - the Peace College name.

Included in this Guide

Each area of the College has different needs and applications for print, web and other types of media. This document addresses the use of visual elements and styles across various types of mediums. It contains color palettes, downloadable logos and marks, plus examples of inappropriate visual elements. A section on correspondence does convey expected standards.

While we have tried to be comprehensive in developing this manual, questions may arise. Please don't hesitate to contact the Communications Office.