RALEIGH, N.C. (Dec. 19, 2008) - University Business magazine has included Peace College's "Peace Strengthens" marketing campaign among its "50 Best Branding Ideas" in its December edition.

 

The campaign, which was launched in 2006, features photos and stories of Peace students and how they have achieved success at Peace College.

 

The magazine singled out the "Peace Strengthens" campaign's use of multiple meanings.

 

"Peace College (N.C.) is a 150-year-old women's liberal arts college that has taken advantage of its unique name in a series of ads and branding initiatives that emphasize how the school enriches the lives of its students at a particularly unsettling period in the nation's history," the magazine said.

 

"'Peace Strengthens' is the tagline for a series of ads that show young women pursuing studies in such fields as microbiology and anthropology," the magazine said. "Each ad ends with the phrase ‘They knew I had it in me.'"

 

More description of the "Peace Strengthens" campaign, including a sample web page ad and a television commercial, appear on this web page.

 

Peace College is a four-year baccalaureate arts and sciences college that offers women a challenging program of study that prepares them for adventures in learning and life. For more information about the educational opportunities available to women at Peace College, visit the Peace website - www.peace.edu.