Four-Year Baccalaureate University’s Vice President Of Communication And Marketing Recognized As 2012 International Brand Master Award Finalist
By The Educational Marketing Group
RALEIGH, N.C. – William Peace University (http://www.peace.edu), a private four-year university located in downtown Raleigh, has announced that Justin G. Roy, vice president of communications and marketing, was named a finalist for the 2012 International Brand Master award, sponsored by the Educational Marketing Group. An annual award recognizing top professionals, the International Brand Master honors marketing and communication employees of educational institutions who have developed exceptional skills and expertise in marketing, communications and brand management. Additionally, the award recognizes professionals who developed and led the institution’s brand throughout the fiscal calendar year.
After joining the institution in 2010, Roy played an integral role in the rebranding of Peace College into William Peace University. He focused on restructuring a brand that was publicly recognized as a women’s-only college for more than 150 years into William Peace University, a fully coeducational institution. Consistently emphasizing a fluid brand message that extends throughout the university and local community, Roy concentrated on communicating five key areas with prospective students – an emphasis on outcomes, faculty, location, and faith-based and transformational education.
“Leading an institution’s brand strategy is always an extensive undertaking, and the challenges increase tenfold when tasked with additionally revising a brand from women’s-only to coeducational,” said Debra M. Townsley, Ph.D., president of William Peace University. “Communicating the brand message to faculty, staff, current and prospective students, alumni, and the local community was critically important for our continuing success, and this achievement would have not been possible without the devotion, leadership and insight that Justin provided.”
“It is truly an honor to be named as a 2012 International Brand Master award finalist,” said Roy. “The branding achievements of William Peace University would have not been possible without the generous support and participation of our entire campus community. Our rebranding efforts ranged across the board, from the design of eye-catching publications to admissions materials. The goal was to develop brand consistency that extends to the community at large so that the public recognizes what William Peace University is and what values we cherish most.”
ABOUT WILLIAM PEACE UNIVERSITY:
William Peace University is located in the heart of Raleigh, North Carolina. It was founded in 1857 as Peace Institute, offering education for boys and girls in primary grades and to women from high school to college. Peace, an all-women’s college, became a four-year baccalaureate college and graduated its first bachelor’s students in August of 1996. Exclusively an all-women’s institution for its first 152 years, Peace began offering coeducational evening courses through the William Peace School of Professional Studies in 2009. In 2011, Peace College transitioned to William Peace University and welcomed its first coeducational class to its day program in fall 2012. Its mission is to prepare students for careers in the organizations of tomorrow. On average, more than 90 percent of the university’s graduates are placed in jobs or graduate school within one year of graduation. For more information, please visit http://www.peace.edu.