Traditional Undergrad

Business Analytics (BS, Minor)

Green Line<br />

Involving the combination of skills, technologies, applications, and processes organizations use to gain insight into their business, Business Analytics is an expanding career field with employment growth projected much faster than the average. This degree program teaches students to decipher data sets and use information systems to guide decision-makers to the best outcomes.

Business analytics is used to evaluate enterprise-wide operations and big data. The field typically uses data, algorithms, predictive models, and statistical and quantitative analysis to measure past performance to guide business intelligence and an organization’s business planning. Employers are increasingly seeking students from business programs with data analytics training who understand how to use the tools and interpret the results in a business setting that enables and assists in making business decisions. 

WPU is one of the only institutions in North Carolina to offer a Business Analytics degree. Students who graduate from the WPU business analytics program are prepared to solve real business problems through data science, data mining, analytical skills, and critical thinking. The coursework at our school of business produces data analysts with the necessary training and problem-solving skills to thrive in any business environment. 

Study Business Analytics at WPUBusiness Analytics majors take the tools they learn to dissect data and help drive results

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Faculty

Heidi Gailor
​Associate Professor of Business Administration
Sandra F. Holsonback, Ph.D.
Assistant Professor of Business Administration
Carolyn Nye
Program Director of Business and Associate Professor of Business and Analytics
Fountain
Assistant Professor of Business Administration
Fountain
Assistant Professor of Business Administration
Betty Witcher
Department Chair of Psychology and Business; Professor of Psychology
Possible Careers

Career possibilities include titles such as data technician, data scientist, and business analyst in finance, banking, forensics, logistics, marketing, healthcare, manufacturing, information technology, and government organizations.

Business Analytics degree jobs include: 

  • Business Analyst 
  • Data Analyst or Data Manager 
  • Data Architect 
  • Statistician 
  • Data Engineer 

Related Programs

Business Administration (BA, BS, Minor)

Global Studies (BA, Minor)

Marketing (BS, Minor)

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