Traditional Undergrad

Business Analytics (BS, Minor)

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Get Your Business Analytics Degree at William Peace University

Do you love spotting patterns in data and using those insights to solve problems? If using analytics to shape business decisions excites you, William Peace University’s Business Analytics program is tailored for you.

Why Choose WPU for Your Business Analytics Major?

Our Business Analytics course of study teaches you the ins and outs of turning data into strategic insights. You’ll learn practical skills like analyzing and cleaning data sets, and using information systems effectively. We’re proud to be the first university (and still one of the only schools) in North Carolina offering an undergraduate Business Analytics Degree, paving the way for a career in this growing field.
More than just numbers, our program prepares you to solve real-world business challenges. Graduates gain expertise in data science, data mining, and critical thinking—skills that are in high demand across industries like finance, healthcare, and marketing. The field of Business Analytics is rapidly growing in popularity as it plays a crucial role in using data to inform strategic decisions and improve business performance.

Business Analytics Jobs Are Fueling Careers with Data-Driven Impact

As a field that’s booming with potential, business data analytics offers a thrilling array of career paths for data enthusiasts. Whether you’re drawn to decoding trends in finance or revolutionizing marketing strategies, a Business Analytics degree opens doors to some of the most exciting roles across various sectors.

Diverse Career Paths

With a Business Analytics degree, you can explore numerous job titles that align with your interests and skills. Imagine yourself as a Business Analyst, uncovering insights that shape company strategies, or as a Data Scientist, delving into data to predict future trends. Other roles include:

  • Data Technician: Handling and maintaining data systems.
  • Data Manager: Overseeing data collection and ensuring data quality.
  • Business Intelligence Associate: Transforming data into meaningful business insights.
  • Statistician: Applying statistical methods to interpret data and inform decisions.
  • Data Engineer: Designing and building systems to manage and process large datasets.

These positions are crucial in industries like finance, healthcare, marketing, and more, each offering unique challenges and rewards.

Real-World Success Stories

Our graduates at William Peace University have launched successful careers at renowned organizations. They’ve taken on roles such as:

  • Research Coordinator at Viiv Healthcare
  • Data Analyst at companies like PPD and Glaxo-Smith-Kline
  • Senior Business Intelligence Analyst at Butterball
  • Operations Specialist at Fidelity Investments
  • Clinical Site Specialist at Everest Clinical Research
  • Robotics Automation Leader at IBM

Enhancing Your Degree with a Business Analytics Minor

Adding minor in Business Analytics to your degree provides a powerful complement to majors like Finance, Marketing, Computer Science, and Healthcare Management. This minor equips you with essential skills in data analysis and interpretation, making you a valuable asset in roles that require strategic decision-making based on data insights.Study Business Analytics at WPUBusiness Analytics majors take the tools they learn to dissect data and help drive results

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Heidi Gailor
​Associate Professor of Business Administration
Sandra F. Holsonback, Ph.D.
Assistant Professor of Business Administration
Carolyn Nye
Program Director of Business and Associate Professor of Business and Analytics
Assistant Professor of Business Administration
Assistant Professor of Business Administration
Betty Witcher
Department Chair of Psychology and Business; Professor of Psychology
Possible Careers

Career possibilities include titles such as data technician, data scientist, and business analyst in finance, banking, forensics, logistics, marketing, healthcare, manufacturing, information technology, and government organizations.

Business Analytics degree jobs include: 

  • Business Analyst 
  • Data Analyst or Data Manager 
  • Data Architect 
  • Statistician 
  • Data Engineer 

Related Programs

Business Administration (BA, BS, Minor)

Global Studies (BA, Minor)

Marketing (BS, Minor)

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