Traditional Undergrad

Marketing (BS, Minor)

Green Line<br />
From Concepts to Campaigns: Marketing at William Peace University

Embark on a transformative journey into the heart of marketing, where creativity intertwines with strategy and brands become powerful narratives. Here, the Marketing program is more than a curriculum; it’s an exploration of the dynamic forces that shape consumer perceptions, influence behaviors, and redefine industries. As you delve into the intricate world of marketing, you’ll discover a realm that celebrates both the art and science of crafting compelling stories.

Our commitment goes beyond textbooks; it’s about nurturing your individuality, fostering innovative thinking, and preparing you to not just navigate the marketing landscape but to leave an indelible mark upon it. Welcome to a place where ideas thrive, strategies evolve, and futures are shaped—welcome to Marketing at William Peace University.

Crafting Brands, Creating Value

As a marketing major at WPU, you will embark on a journey that goes beyond traditional marketing approaches. Our program is designed to provide you with a robust foundation in creating, managing, and enhancing brands to maximize their value to consumers. Whether you are a creative thinker or an analytical mind, a marketing career at WPU offers a home for individuals with diverse talents and interests.

Comprehensive Curriculum for a Dynamic Field

WPU’s Marketing program offers a comprehensive curriculum covering a spectrum of disciplines essential for success in the marketing landscape. From advertising and public relations to media planning, sales strategy and management, brand management, retailing, and search engine optimization, our program equips you with the knowledge and skills demanded by the industry.

Emphasizing communication and computer skills, as well as problem-solving, decision-making, and collaborative teamwork, WPU ensures you are well-prepared for the multifaceted challenges of modern marketing.

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Career Flexibility and Real-World Readiness

Marketers enjoy unparalleled flexibility in their careers, and at WPU, we ensure that you are not just a graduate but a professional ready to make an impact. Our marketing graduates are prepared to enter the workforce immediately, having gained real-world experience through internships and other opportunities integrated into our Marketing degree program. Whether it’s crafting compelling communication strategies, managing digital marketing initiatives, or spearheading public relations campaigns, WPU graduates are equipped for success.

Join Us in Shaping the Future of Marketing

Are you ready to immerse yourself in a program that values creativity, strategic thinking, and real-world readiness? Explore the world of Marketing at William Peace University, where we empower you to craft compelling narratives, build powerful brands, and thrive in this dynamic and ever-evolving field.

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Faculty

Heidi Gailor
​Associate Professor of Business Administration
Sandra F. Holsonback, Ph.D.
Assistant Professor of Business Administration
Carolyn Nye
Program Director of Business and Associate Professor of Business and Analytics
Fountain
Assistant Professor of Business Administration
Fountain
Assistant Professor of Business Administration
Betty Witcher
Department Chair of Psychology and Business; Professor of Psychology
Possible Careers

Diverse Career Opportunities

WPU marketing graduates have found their paths in various roles, contributing to the success of businesses across different industries. Our alumni have made their mark from Communications Specialists to Digital Marketing Managers, Social Media Specialists to SEO Managers. Whether you aspire to be a Chief Marketing Officer leading strategic initiatives or a creative Copywriter shaping brand narratives, the possibilities are diverse and exciting.

Preparation for Advanced Education

Our commitment to your success goes beyond the undergraduate level. WPU marketing graduates are not only ready to step into the workforce but are also well-prepared for advanced education. Pursue a master’s degree to further enhance your expertise and open up new avenues for leadership and specialization in the dynamic marketing landscape.

Marketers enjoy a lot of flexibility in their careers. Almost every business, from national healthcare companies to a local dry cleaners, needs people with marketing skills and marketing strategy insight. WPU marketing graduates are prepared to enter the workforce immediately, having already gained real-world experience through internships and other opportunities that are a regular part of WPU’s Marketing degree program. They are also prepared to go on to earn a master’s degree.

WPU marketing graduates have worked as: 

  • Communications Specialist 
  • Digital Marketing Manager 
  • Social Media Specialist
  • SEO Manager 
  • Public Relations Specialist
  • Chief Marketing Officer 
  • Copywriter 

Frequently Asked Questions

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Our program is designed to equip you with the skills and real-world experience needed to step confidently into the workforce upon graduation. Plus, our career services team will guide you toward getting an internship while you are in school, giving you a chance to try your marketing skills in the real world before you graduate.

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Yes, many of our graduates choose to pursue a master’s degree to further enhance their expertise and advance their careers in the dynamic field of marketing. Our program provides a strong foundation for continued education and specialization.

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WPU Marketing graduates have found success in a variety of roles, including Communications Specialist, Digital Marketing Manager, Social Media Specialist, SEO Manager, Public Relations Specialist, Chief Marketing Officer, Copywriter, and more. The versatile skills acquired in our program open doors to diverse career opportunities.

Related Programs

Business Administration (BA or BS)

Business Analytics (BS)

Communication (BA)

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