Bachelor of Arts in Marketing

  • Overview

    As a marketing major at William Peace University, you will gain a strong foundation in what it takes to create, manage and enhance brands to maximize their value to consumers.

    Both creative and analytical types can find a home in the broad field of marketing, which encompasses the entire range of activities that match goods, services and intangibles with consumer needs and desires. WPU’s Marketing program provides a solid foundation in the field, covering a range of disciplines such as advertising, public relations, media planning, sales strategy and more. Communication and computer skills are emphasized, and working collaboratively is an important aspect of the program. Professionals themselves, WPU faculty are active in their fields and well-connected, so opportunities abound to apply your knowledge through projects and internships. Given the breadth of the field and its many applications across non-profit, for-profit and public sectors, marketing Majors enjoy a wide range of career possibilities.

    The U.S. Office of Business and Labor Statistics reports the following median salaries for jobs in this field:

    • Sales Manager: $114K
    • Market research analyst: $62K
    • Advertising Manager: $96K
    • Marketing Manager: $128K
    Study Marketing at WPU
    Marketing majors learn how to take data and craft messages in a fun, creative, and digestible manner through a variety of mediums
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School of Professional Studies