Strategic Communication

  • Overview

    Find your audience in the digital world as a strategic communicator.

    Through the BA in Strategic Communication, you will build on traditional communication knowledge and skills that will prepare you for the digital future. This program is designed to prepare you to succeed in administrative roles in public relations, marketing, promotional, social media and advertising.

    Within this major, you will:

    • Learn strategic techniques to create effective messaging for your specific audiences
    • Learn best practices for digital communication methods, with an emphasis in social media outreach
    • Learn to identify and target your audience for business, public service, and non-profit organizations
    • Learn cutting-edge information about digital and social media marketing campaigns to reach an ever-growing global market
    • Build a professional portfolio designed to reflect your expertise with projects relevant to your current industry or desired career
    • Increase your administrative and communications-focused employment opportunities
    SPS Strategic Communication Student
  • Careers

    A major in Strategic Communication helps prepare you for the following jobs:

    • Public Relations Specialist
    • Communications Manager
    • Social Media Director
    • Event Coordinator
    • Program Manager
    • Development Director
    • Digital Marketing Specialist
Start My Application Apply to WPU
Schedule My Visit Visit WPU
Get Information Request Information