Strategic Communication

  • Overview

    Find your audience in the digital world as a strategic communicator.

    Through the BA in Strategic Communication, you will build on traditional communication knowledge and skills that will prepare you for the digital future. This program is designed to prepare you to succeed in administrative roles in public relations, marketing, promotional, social media and advertising.

    Within this major, you will:

    • Learn strategic techniques to create effective messaging for your specific audiences
    • Learn best practices for digital communication methods, with an emphasis in social media outreach
    • Learn to identify and target your audience for business, public service, and non-profit organizations
    • Learn cutting-edge information about digital and social media marketing campaigns to reach an ever-growing global market
    • Build a professional portfolio designed to reflect your expertise with projects relevant to your current industry or desired career
    • Increase your administrative and communications-focused employment opportunities
    SPS Strategic Communication Student
  • Courses

    The courses listed below are for the Academic Catalog and are subject to change. Please reference the Academic Catalog for further information and course descriptions.

    Bachelor of Arts in Strategic Communication (SPS)

    Communication Courses
    36 CREDIT HOURS
    COM 200: Media and Culture
    COM 230: Media Writing
    COM 240: Introduction to Public Relations
    COM 300: Communication Research
    COM 311: Interactive and Social Media
    COM 340: Public Relations Techniques
    COM 410: International Communication
    COM 465: Strategic Communication Campaigns
    COM 480: Communication Agency
    MKT 230: Marketing
    MKT 331: Advertising
    PSY 311: Cognitive Psychology or PSY 330: Social Psychology
    Liberal Education Core Requirements 50 credit hours
    General Electives 34 credit hours
    Total Credit Hours for Bachelor of Arts in Strategic
    Communication
    120 credit hours

  • Careers

    A major in Strategic Communication helps prepare you for the following jobs:

    • Public Relations Specialist
    • Communications Manager
    • Social Media Director
    • Event Coordinator
    • Program Manager
    • Development Director
    • Digital Marketing Specialist
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