Bachelor’s Degree in Business Administration

  • Overview

    The global economy moves fast; William Peace University’s Business Administration degree (BBA) is focused on helping you keep pace.

    As a Business student, you will earn control of your future by learning the skills valued by today’s business leaders, including communication skills and data analytics. Whether you want to climb the corporate ladder or run your own business, our curriculum prepares you with the critical thinking and analytical skills needed to compete for exciting careers in the business world. At WPU, big ideas are exchanged in small classes, where you will learn the latest business education theories.  You’ll then have the opportunity to put that learning into practice with a variety of internships in downtown Raleigh and or at one of Research Triangle’s more than 170 global companies. The business administration (BBA) curriculum combines core business courses with the unique perspective of how to conduct business coursework on a global scale. You will choose a specialized concentration in Global Business, Marketing, Leadership and Management Studies, or WPU’s  Sport Management program.

    With Research Triangle Park and a thriving business Raleigh community, WPU and its advisors have professional relationships and partnerships few can match. Learn more about our bachelor of business administration program, admission requirements and enrollment process today. Begin your tomorrow, today at William Peace University

    BUSINESS ADMINISTRATION BS – SAMPLE 4-YeaR PLAN

    Study Business Administration at WPU
    Get hands-on experience managing projects and finding outside-of-the-box business solutions
  • Courses

    The courses listed below are for the Academic Catalog and are subject to change. Please reference the Academic Catalog for further information about the bachelor of business administration degree program and course descriptions. If you are a current student, please reference the catalog in which you come under.

    Bachelor of Science in Business Administration Courses

    Liberal Education Curriculum49 credit hours
    Business Administration Core Courses39 credit hours
    Business Electives or Concentration12-13 credit hours
    General Electives19-20 credit hours
    Total credit hours for the B.S. in Business Administration120 credit hours

     

    Business Core Courses39 credit hours
    BSA 160: Global Business and Environment3
    BSA 211: Principles of Microeconomics3
    BSA 212: Principles of Macroeconomics3
    MAT 202: Finite Math or MAT 241: Calculus with Analytical Geometry I3
    BSA 221: Financial Accounting3
    BSA 222: Managerial Accounting3
    BSA 240: Management and Organizational Behavior3
    BSA 250: Human Resources Management3
    BSA 270: Business Law3
    BSA 325: Corporate Finance3
    BSA 499: Business Policy3
    MKT 230: Marketing3
    BAN 320: Decision Science I3

     

    Concentration in General Business

    Choose (twelve) 12 credit hours in Business electives from at least two different Business disciplines.

    12 credit hours
    Concentration in Global Business

    Choose twelve (12) credits from the following:

    12 credit hours
    BSA 345: International Business3
    MKT 361: Global Marketing3
    Study Abroad3
    Study Tour3
    Foreign Language electives3
    Anthropology electives3
     

    Concentration in Leadership and Management Studies

     

    12-13 credit hours

    BSA 357: Leadership3
    BSA 357L: Leadership Lab (TUG only)1
    Choose nine (9) credits from the following:
    BSA 358: Leading Diverse Organizations3
    BSA 359: Learning, Training, and Facilitation3
    BSA 390-399: Leadership Spotlight courses3
    LST 380: Liberal Studies Junior Seminar3
    BSA 449: Leadership, Change, and Civic Innovation3
    BSA 395: Special Topics course with “Leadership” in the title3
     

    Concentration in Sport Management

     

    12 credit hours

    BSA 385: Sport Management3
    BSA 370: Sport Law3
    PSY 245: Sport Psychology3
    ANT 310: Anthropology of Sport3

     

    General Electives19-20 credit hours
    Must complete 19-20 elective credit hours19-20

     

    Minors

    Minor in Business Administration18 credit hours
    BSA 160: Global Business Environment3
    BSA 211: Principles of Microeconomics3
    BSA 221: Financial Accounting3
    BSA 240: Management and Organizational Behavior3
    MKT 230: Marketing3
    One 300-level BSA course3

     

    Minor in Leadership and Management Studies18 credit hours
    BSA 240: Organizational Behavior3
    BSA 357: Leadership3
    BSA 357L: Leadership Lab (TUG only)3
    BSA 449: Leadership, Change, and Civic Innovation3
    Choose two (2) credits, in any combination, from the following:
    BSA 390-399: Leadership Spotlight courses3
    LST 380: Liberal Studies Junior Seminar3
    Choose six (6) credits, in any combination, from following:3
    BSA 358: Leading Diverse Organizations3
    BSA 359: Learning, Training, Facilitation3
    BSA 395: Special Topics Course with “Leadership” in the title3

     

    Minor in Sport Management18 credit hours
    BSA 160: Global Business Environment3
    BSA 240: Management/Organizational Behavior3
    BSA 370: Sport Law3
    BSA 385: Sport Management3
    ESS 310: Sport Coaching3
    Choose three (3) credits hours from the following list:
    BSA 357: Leadership3
    BSA 358: Leading Diverse Organizations3
    BSA 359: Learning, Training, and Facilitation3
    BAN 120: Introduction to Analytics3
    COM 311: Interactive and Social Media3
  • Faculty
    Heidi Gailor Loflin, WPU professor.
    ​Associate Professor of Business Administration
    Betty Witcher, WPU professor.
    Department Chair of Psychology and Business; Professor of Psychology
    Carolyn Nye, WPU professor.
    Program Director of Business and Associate Professor of Business and Analytics
    Sandra Holsonback
    Assistant Professor of Business Administration
    WPU Fountain_Profile Image
    Assistant Professor of Business Administration
  • Careers

    Business Administration Degree Career Opportunities

    Business administration majors learn how to formulate the policies and direct the operations of corporations, nonprofit institutions and government agencies. Business administrators plan, organize, direct, control and coordinate the operations of an organization and its major departments, information systems and programs.

    General managers and top executives hold more than three million jobs in the United States. At WPU, Business Administration (BBA) majors learn to problem solve, gain decision-making strategies, and develop interpersonal and organizational skills.

    Recent internships include:

    • North Carolina Department of Commerce International Trade Division
    • WNCN NBC-17
    • SAS Institute
    • North Carolina Highway Patrol
    • BB&T
    • Nextaff (Staffing Agency)
    • North Carolina Office of Governor, Boards and Commissions Department
    • American Red Cross

    Recent employment of business administration graduates:

    • Operations Analyst, Credit Suisse
    • Education/Training Advisor, Global Knowledge
    • Staffing Coordinator, IBM
    • Financial Sales Representative, Western & Southern Financial Group
    • Marketing Assistant, North Carolina Department of Commerce: Division of Tourism
    • Loan Officer, State Employees Credit Union
    • Relationship Banker, BB&T
    • Human Resources Assistant, International Bank of Commerce

    Graduate Programs for Business Administration (BBA) graduates

    Students who graduate with a BBA degree also seek opportunities for further education.  Many go on to attend business school in hopes of earning a master’s degree in business administration or MBA while others use their learnings to become a lawyer.  These are just a few of the possibilities for students with a desire to continue their education after the completion of their undergraduate program.

    Recent graduate schools acceptances:

    • East Carolina University, School of Business
    • Elon University School of Law
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