Bachelor’s Degree in Business Administration

Overview

The global economy moves fast; William Peace University’s Business Administration degree (BBA) is focused on helping you keep pace.

As a Business student, you will earn control of your future by learning the skills valued by today’s business leaders, including communication skills and data analytics. Whether you want to climb the corporate ladder or run your own business, our curriculum prepares you with the critical thinking and analytical skills needed to compete for exciting careers in the business world. At WPU, big ideas are exchanged in small classes, where you will learn the latest business education theories. You’ll then have the opportunity to put that learning into practice with a variety of internships in downtown Raleigh and or at one of Research Triangle’s more than 170 global companies. The business administration (BBA) curriculum combines core business courses with the unique perspective of how to conduct business coursework on a global scale. You will choose a specialized concentration in Global Business, Marketing, Leadership and Management Studies, or WPU’s Sport Management program.

With Research Triangle Park and a thriving business Raleigh community, WPU and its advisors have professional relationships and partnerships few can match. Learn more about our bachelor of business administration program, admission requirements and enrollment process today. Begin your tomorrow, today at William Peace University

BUSINESS ADMINISTRATION BS – SAMPLE 4-YeaR PLAN

Get hands-on experience managing projects and finding outside-of-the-box business solutions

Courses

The courses listed below are for the Academic Catalog and are subject to change. Please reference the Academic Catalog for further information about the bachelor of business administration degree program and course descriptions. If you are a current student, please reference the catalog in which you come under.

Bachelor of Science in Business Administration Courses

Liberal Education Curriculum	49 credit hours
Business Administration Core Courses	39 credit hours
Business Electives or Concentration	12-13 credit hours
General Electives	19-20 credit hours
Total credit hours for the B.S. in Business Administration	120 credit hours

Business Core Courses	39 credit hours
BSA 160: Global Business and Environment	3
BSA 211: Principles of Microeconomics	3
BSA 212: Principles of Macroeconomics	3
MAT 202: Finite Math or MAT 241: Calculus with Analytical Geometry I	3
BSA 221: Financial Accounting	3
BSA 222: Managerial Accounting	3
BSA 240: Management and Organizational Behavior	3
BSA 250: Human Resources Management	3
BSA 270: Business Law	3
BSA 325: Corporate Finance	3
BSA 499: Business Policy	3
MKT 230: Marketing	3
BAN 320: Decision Science I	3

Concentration in General Business Choose (twelve) 12 credit hours in Business electives from at least two different Business disciplines.	12 credit hours
Concentration in Global Business Choose twelve (12) credits from the following:	12 credit hours
BSA 345: International Business	3
MKT 361: Global Marketing	3
Study Abroad	3
Study Tour	3
Foreign Language electives	3
Anthropology electives	3
Concentration in Leadership and Management Studies	12-13 credit hours
BSA 357: Leadership	3
BSA 357L: Leadership Lab (TUG only)	1
Choose nine (9) credits from the following:
BSA 358: Leading Diverse Organizations	3
BSA 359: Learning, Training, and Facilitation	3
BSA 390-399: Leadership Spotlight courses	3
LST 380: Liberal Studies Junior Seminar	3
BSA 449: Leadership, Change, and Civic Innovation	3
BSA 395: Special Topics course with “Leadership” in the title	3
Concentration in Sport Management	12 credit hours
BSA 385: Sport Management	3
BSA 370: Sport Law	3
PSY 245: Sport Psychology	3
ANT 310: Anthropology of Sport	3

General Electives	19-20 credit hours
Must complete 19-20 elective credit hours	19-20

Minors

Minor in Business Administration	18 credit hours
BSA 160: Global Business Environment	3
BSA 211: Principles of Microeconomics	3
BSA 221: Financial Accounting	3
BSA 240: Management and Organizational Behavior	3
MKT 230: Marketing	3
One 300-level BSA course	3

Minor in Leadership and Management Studies	18 credit hours
BSA 240: Organizational Behavior	3
BSA 357: Leadership	3
BSA 357L: Leadership Lab (TUG only)	3
BSA 449: Leadership, Change, and Civic Innovation	3
Choose two (2) credits, in any combination, from the following:
BSA 390-399: Leadership Spotlight courses	3
LST 380: Liberal Studies Junior Seminar	3
Choose six (6) credits, in any combination, from following:	3
BSA 358: Leading Diverse Organizations	3
BSA 359: Learning, Training, Facilitation	3
BSA 395: Special Topics Course with “Leadership” in the title	3

Minor in Sport Management	18 credit hours
BSA 160: Global Business Environment	3
BSA 240: Management/Organizational Behavior	3
BSA 370: Sport Law	3
BSA 385: Sport Management	3
ESS 310: Sport Coaching	3
Choose three (3) credits hours from the following list:
BSA 357: Leadership	3
BSA 358: Leading Diverse Organizations	3
BSA 359: Learning, Training, and Facilitation	3
BAN 120: Introduction to Analytics	3
COM 311: Interactive and Social Media	3

Faculty

Heidi Gailor, Ph.D.

Associate Professor of Business Administration; Program Director of Human Resources Management

Betty Witcher, Ph.D.

Department Chair of Psychology and Business; Professor of Psychology

Carolyn Nye, Ph.D.

Program Director of Business and Associate Professor of Business

Sandra F. Holsonback, Ph.D.

Assistant Professor of Business Administration

Michelle L. Wang, M.B.A.

Assistant Professor of Business Administration
Careers
Business Administration Degree Career Opportunities

Business administration majors learn how to formulate the policies and direct the operations of corporations, nonprofit institutions and government agencies. Business administrators plan, organize, direct, control and coordinate the operations of an organization and its major departments, information systems and programs.

General managers and top executives hold more than three million jobs in the United States. At WPU, Business Administration (BBA) majors learn to problem solve, gain decision-making strategies, and develop interpersonal and organizational skills.

Recent internships include:
- North Carolina Department of Commerce International Trade Division
- WNCN NBC-17
- SAS Institute
- North Carolina Highway Patrol
- BB&T
- Nextaff (Staffing Agency)
- North Carolina Office of Governor, Boards and Commissions Department
- American Red Cross
Recent employment of business administration graduates:
- Operations Analyst, Credit Suisse
- Education/Training Advisor, Global Knowledge
- Staffing Coordinator, IBM
- Financial Sales Representative, Western & Southern Financial Group
- Marketing Assistant, North Carolina Department of Commerce: Division of Tourism
- Loan Officer, State Employees Credit Union
- Relationship Banker, BB&T
- Human Resources Assistant, International Bank of Commerce
Graduate Programs for Business Administration (BBA) graduates

Students who graduate with a BBA degree also seek opportunities for further education. Many go on to attend business school in hopes of earning a master’s degree in business administration or MBA while others use their learnings to become a lawyer. These are just a few of the possibilities for students with a desire to continue their education after the completion of their undergraduate program.

Recent graduate schools acceptances:
- East Carolina University, School of Business
- Elon University School of Law