Involving the combination of skills, technologies, applications and processes used by organizations to gain insight into their business, Business Analytics is an expanding career field with employment growth projected much faster than the average.
Used to evaluate enterprise-wide operations, business analytics can be implemented in any department within an organization. The field typically uses data, statistical and quantitative analysis in measuring past performance to guide an organization’s business planning. Employers are increasingly seeking students from business programs who understand how to apply the tools and interpret the results in a business setting. Career possibilities include titles such as data technicians, data scientists and business analysts in the fields of finance, banking, forensics, logistics, marketing, healthcare, manufacturing, information technology and government organizations.
WPU is one of the only institutions in North Carolina to offer Business Analytics as a major.
The U.S. Office of Business and Labor Statistics reports the following median salaries for jobs in this field:
- Management analyst: $78K
- Market research analyst: $60K
- Budget analyst: $69K
- Credit analyst: $60K
- Operations Research analyst: $78K
The courses listed below are for the Academic Catalog and are subject to change. Please reference the Academic Catalog for further information and course descriptions. If you are a current student, please reference the catalog in which you come under.
Bachelor of Science in Business Analytics
Liberal Education Curriculum 49 credit hours Business Analytics Core Courses 39 credit hours Business Analytics Electives 15 credit hours General Electives 17 credit hours Total credit hours for B.S. in Business Analytics 120 credit hours
Business Analytics Core Courses
39 credit hours
BAN 121: Data Visualization and Reporting 3 BSA 160: Global Business and Trade 3 BSA 211: Principles of Microeconomics 3 BSA 212: Principles of Macroeconomics 3 BSA 221: Financial Accounting 3 BSA 222: Managerial Accounting 3 MKT 230: Marketing 3 BSA 240: Management and Organizational Behavior 3 BAN 320: Decision Science I 3 BAN 380L: Operations Analytics Lab 1 BAN 420: Decision Science II 3 BAN 450: Capstone Experience 3 BSA 499: Business Policy 3
Analytics Electives (Choose 5)
15 credit hours
BAN 150: Introduction to Analytical Programming 3 BAN 221: Introduction to Predictive Analytics 3 BAN 230: Applied Predictive Modeling 3 BAN 240: Data Structures for Analytics 3 BAN 250: Analytical Tools and Methods 3 MAT 301: Statistics II 3
Complete 17 credit hours of general electives 17