Bachelor’s Degree in Business Analytics

  • Overview

    Involving the combination of skills, technologies, applications, and processes organizations use to gain insight into their business, Business Analytics is an expanding career field with employment growth projected much faster than the average. This degree program teaches students to decipher data sets and use information systems to guide decision-makers to the best outcomes.

    Business analytics is used to evaluate enterprise-wide operations and big data. The field typically uses data, algorithms, predictive models, and statistical and quantitative analysis to measure past performance to guide business intelligence and an organization’s business planning. Employers are increasingly seeking students from business programs with data analytics training who understand how to use the tools and interpret the results in a business setting that enables and assists in making business decisions. 

    WPU is one of the only institutions in North Carolina to offer a Business Analytics degree. Students who graduate from the WPU business analytics program are prepared to solve real business problems through data science, data mining, analytical skills, and critical thinking. The coursework at our school of business produces data analysts with the necessary training and problem-solving skills to thrive in any business environment. 

    Study Business Analytics at WPU
    Business Analytics majors take the tools they learn to dissect data and help drive results
  • Courses

    View the Academic Catalog to see courses in Business Analytics.

    Business Analytics B.S.: Sample 4-Year Plan

  • Faculty
    Carolyn_Nye Headshot
    Program Director of Business and Associate Professor of Business
    ​Associate Professor of Business Administration; Program Director of Human Resources Management
    Betty Witcher
    Department Chair of Psychology and Business; Professor of Psychology
    Sandra Holsonback
    Assistant Professor of Business Administration
    WPU Fountain
    Assistant Professor of Business Administration
    WPU Fountain
    Assistant Professor of Business Administration
  • Careers

    Career possibilities include titles such as data technician, data scientist, and business analyst in finance, banking, forensics, logistics, marketing, healthcare, manufacturing, information technology, and government organizations.

    Business Analytics degree jobs include: 

    • Business Analyst 
    • Data Analyst or Data Manager 
    • Data Architect 
    • Statistician 
    • Data Engineer 
ShuDon Brown '18 graduated from WPU at only 18 years old
ShuDon Brown '18 graduated from WPU at only 18 years old

An IBM intern and cross-country runner at WPU, ShuDon took a special path here, graduating college at just 18 years old.

ShuDon Brown ’18
Business Analytics Major
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