Bachelor’s Degree in Business Analytics

  • Overview

    Involving the combination of skills, technologies, applications, and processes used by organizations to gain insight into their business, Business Analytics is an expanding career field with employment growth projected much faster than the average. In this degree program, students learn how to decipher data sets and use information systems to guide decision-makers to the best outcomes.

    Used to evaluate enterprise-wide operations and big data, business analytics helps with decision-making that can be implemented in any department within an organization. The field typically uses data, algorithms, and predictive models as well as statistical and quantitative analysis in measuring past performance to guide business intelligence and an organization’s business planning. Employers are increasingly seeking students from business programs with data analytics training who understand how to use the tools and interpret the results in a business setting that enables and assists in making business decisions

    Individuals who graduate from our business analytics program are prepared to solve real business problems through data science, data mining, analytical skills, and critical thinking.  The coursework at our school of business produces data analysts with the necessary training and problem-solving skills to thrive in any business environment. Career possibilities include titles such as data technicians, data scientists, and business analysts in the fields of finance, banking, forensics, logistics, marketing, healthcare, manufacturing, information technology, and government organizations.

    WPU is one of the only institutions in North Carolina to offer a Business Analytics Degree option.

    The U.S. Office of Business and Labor Statistics reports the following median salaries for full-time jobs in this field:

    • Management analyst: $78K
    • Market research analyst: $60K
    • Budget analyst: $69K
    • Credit analyst: $60K
    • Operations Research analyst: $78K


    Top 25 Best Bachelor’s in Analytics for 2020

    William Peace University is ranked in the 25 Best Bachelor’s in Analytics for 2020. In the complex, global world market of the 21st century, data makes the world go ‘round. A traditional bachelor’s in analytics is an essential step toward a rewarding career, making the most out of the mentorship and networking opportunities and on-campus program provides. Read Story >>


    Study Business Analytics at WPU
    Business Analytics majors take the tools they learn to dissect data and help drive results
  • Courses

    The analytics courses listed below are for the Academic Catalog and are subject to change. Please reference the Academic Catalog for further information and course descriptions. If you are a current student, please reference the catalog in which you come under.

    Bachelor of Science in Business Analytics

    Liberal Education Curriculum 49 credit hours
    Business Analytics Core Courses 39 credit hours
    Business Analytics Electives 15 credit hours
    General Electives 17 credit hours
    Total credit hours for B.S. in Business Analytics 120 credit hours


    Business Analytics Core Courses 39 credit hours
    BAN 121: Data Visualization and Reporting 3
    BSA 160: Global Business and Trade 3
    BSA 211: Principles of Microeconomics 3
    BSA 212: Principles of Macroeconomics 3
    BSA 221: Financial Accounting 3
    BSA 222: Managerial Accounting 3
    MKT 230: Marketing 3
    BSA 240: Management and Organizational Behavior 3
    BAN 320: Decision Science I 3
    BAN 380L: Operations Analytics Lab 1
    BAN 420: Decision Science II 3
    BAN 450: Capstone Experience 3
    BSA 499: Business Policy 3


    Analytics Electives (Choose 5) 15 credit hours
    BAN 150: Introduction to Analytical Programming 3
    BAN 221: Introduction to Predictive Analytics 3
    BAN 230: Applied Predictive Modeling 3
    BAN 240: Data Structures for Analytics 3
    BAN 250: Analytical Tools and Methods 3
    MAT 301: Statistics II 3


    General Electives 17
    Complete 17 credit hours of general electives 17
  • Faculty
    Program Director of Business and Associate Professor of Business
ShuDon Brown '18 graduated from WPU at only 18 years old
ShuDon Brown '18 graduated from WPU at only 18 years old

An IBM intern and cross-country runner at WPU, ShuDon took a special path here, graduating college at just 18 years old.

ShuDon Brown ’18
Business Analytics Major
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