Bachelor’s Degree in Business Analytics

  • Overview

    Involving the combination of skills, technologies, applications and processes used by organizations to gain insight into their business, Business Analytics is an expanding career field with employment growth projected much faster than the average.

    Used to evaluate enterprise-wide operations, business analytics can be implemented in any department within an organization. The field typically uses data, statistical and quantitative analysis in measuring past performance to guide an organization’s business planning. Employers are increasingly seeking students from business programs who understand how to apply the tools and interpret the results in a business setting. Career possibilities include titles such as data technicians, data scientists and business analysts in the fields of finance, banking, forensics, logistics, marketing, healthcare, manufacturing, information technology and government organizations.

    WPU is one of the only institutions in North Carolina to offer Business Analytics as a major.

    The U.S. Office of Business and Labor Statistics reports the following median salaries for jobs in this field:

    • Management analyst: $78K
    • Market research analyst: $60K
    • Budget analyst: $69K
    • Credit analyst: $60K
    • Operations Research analyst: $78K
    Study Business Analytics at WPU
    Business Analytics majors take the tools they learn to dissect data and help drive results
  • Courses

    The courses listed below are for the Academic Catalog and are subject to change. Please reference the Academic Catalog for further information and course descriptions. If you are a current student, please reference the catalog in which you come under.

    Bachelor of Science in Business Analytics

    Liberal Education Curriculum 49 credit hours
    Business Analytics Core Courses 39 credit hours
    Business Analytics Electives 15 credit hours
    General Electives 17 credit hours
    Total credit hours for B.S. in Business Analytics 120 credit hours


    Business Analytics Core Courses
    39 credit hours
    BAN 121: Data Visualization and Reporting 3
    BSA 160: Global Business and Trade 3
    BSA 211: Principles of Microeconomics 3
    BSA 212: Principles of Macroeconomics 3
    BSA 221: Financial Accounting 3
    BSA 222: Managerial Accounting 3
    MKT 230: Marketing 3
    BSA 240: Management and Organizational Behavior 3
    BAN 320: Decision Science I 3
    BAN 380L: Operations Analytics Lab 1
    BAN 420: Decision Science II 3
    BAN 450: Capstone Experience 3
    BSA 499: Business Policy 3


    Analytics Electives (Choose 5)
    15 credit hours
    BAN 150: Introduction to Analytical Programming 3
    BAN 221: Introduction to Predictive Analytics 3
    BAN 230: Applied Predictive Modeling 3
    BAN 240: Data Structures for Analytics 3
    BAN 250: Analytical Tools and Methods 3
    MAT 301: Statistics II 3


    General Electives
    Complete 17 credit hours of general electives 17
  • Faculty
    Carolyn Nye, WPU professor.
    Program Director of Business and Associate Professor of Business and Analytics
ShuDon Brown '18 graduated from WPU at only 18 years old
ShuDon Brown '18 graduated from WPU at only 18 years old

An IBM intern and cross-country runner at WPU, ShuDon took a special path here, graduating college at just 18 years old.

ShuDon Brown ’18
Business Analytics Major
Apply Now APPLY
Start My Virtual Tour VIRTUAL TOUR
Schedule My Visit Visit
Get Info Request Info