Bachelor’s Degree in Business Analytics
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Overview
Involving the combination of skills, technologies, applications, and processes used by organizations to gain insight into their business, Business Analytics is an expanding career field with employment growth projected much faster than the average. In this degree program, students learn how to decipher data sets and use information systems to guide decision-makers to the best outcomes.
Used to evaluate enterprise-wide operations and big data, business analytics helps with decision-making that can be implemented in any department within an organization. The field typically uses data, algorithms, and predictive models as well as statistical and quantitative analysis in measuring past performance to guide business intelligence and an organization’s business planning. Employers are increasingly seeking students from business programs with data analytics training who understand how to use the tools and interpret the results in a business setting that enables and assists in making business decisions.Individuals who graduate from our business analytics program are prepared to solve real business problems through data science, data mining, analytical skills, and critical thinking. The coursework at our school of business produces data analysts with the necessary training and problem-solving skills to thrive in any business environment. Career possibilities include titles such as data technicians, data scientists, and business analysts in the fields of finance, banking, forensics, logistics, marketing, healthcare, manufacturing, information technology, and government organizations.
WPU is one of the only institutions in North Carolina to offer a Business Analytics Degree option.
The U.S. Office of Business and Labor Statistics reports the following median salaries for full-time jobs in this field:
- Management analyst: $78K
- Market research analyst: $60K
- Budget analyst: $69K
- Credit analyst: $60K
- Operations Research analyst: $78K
Source: www.bls.gov
Top 25 Best Bachelor’s in Analytics for 2020
William Peace University is ranked in the 25 Best Bachelor’s in Analytics for 2020. In the complex, global world market of the 21st century, data makes the world go ‘round. A traditional bachelor’s in analytics is an essential step toward a rewarding career, making the most out of the mentorship and networking opportunities and on-campus program provides. Read Story >>
Business Analytics majors take the tools they learn to dissect data and help drive results -
Courses
The analytics courses listed below are for the Academic Catalog and are subject to change. Please reference the Academic Catalog for further information and course descriptions. If you are a current student, please reference the catalog in which you come under.
Bachelor of Science in Business Analytics
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FacultyProgram Director of Business and Associate Professor of Business


An IBM intern and cross-country runner at WPU, ShuDon took a special path here, graduating college at just 18 years old.