Bachelor’s Degree in Communication

  • Overview

    The Communications program at William Peace University will enable you to channel your creativity into a fulfilling career by cultivating your ability to analyze, understand, and interact with the world around you. Through coursework that facilitates abilities including thinking skills, copywriting, and public speaking, you’ll be prepared to be a communications professional in a number of career paths.

    Are you a lover of language and the written word? Do you think conceptually and enjoy turning ideas into messages? A hallmark of the WPU communication degree program is the careful blend of theory, research methods, skill development, and experiential learning designed to provide a comprehensive foundation in the field. Valuable real-world experience is carefully integrated into the curriculum, taking the form of community-based client projects, service-learning initiatives, and documentary fieldwork to help you develop personally and professionally, and to build important career contacts.  You’ll gain valuable communication skills that will enable you to do everything from writing press releases to crafting elaborate speeches no matter the industry or context.

    Through your BA in Communication, your skills in innovative thinking and written and oral communication will set you apart in today’s job market. At Peace, we prepare students not just to get jobs but also to create them. Our graduates have gone on to careers in technology, public relations, marketing, and social media — carving out their own niches in exciting industries.

    WPU Communications students gain the knowledge and skills to effectively communicate through a wide variety of social mediums.


    WPU Communications students gain the knowledge and skills to effectively communicate through a wide variety of social mediums
  • Courses

    The courses listed below are for the Academic Catalog and are subject to change. Please reference the Academic Catalog for further information and course descriptions. If you are a current student, please reference the catalog in which you come under.

    Bachelor of Arts in Communication

    Liberal Education Curriculum 49 credit hours
    Communication Core Courses 24 credit hours
    Communication Concentration 12 credit hours
    General Electives 35 credit hours
    Total credit hours for B.A. in Communication 120 credit hours


    Communication Core Courses 24 credit hours
    COM 200: Media and Culture 3
    COM 220: Design and Typography I 3
    COM 230: Media Writing 3
    COM 270: Digital Media Convergence 3
    COM 300: Communication Research 3
    COM 480: Communication Agency 3
    Six (6) credits of COM electives 6

    Communication Concentration

    A student majoring in Communication must choose a concentration from the following options.
    A concentration requires that 12 credit hours be completed in one area of study as noted below.

    Concentration in Public Relations  12 credit hours
     COM 240: Introduction to Public Relations  3
     COM 340: Public Relations Techniques  3
     COM 465: Strategic Communication Campaigns  3
     MKT 331: Advertising  3

    Concentration in Integrated Media


    12 credit hours

     COM 311: Interactive and Social Media  3
     COM 390: Multimedia Editing  3
     COM 420: Motion for the Screen  3
     COM 475: Creating the Documentary  3

    Concentration in Graphic Design


    12 credit hours

     COM 317: Design and Typography II  3
     COM 329: Imaging  3
     COM 417: Advanced Graphic Design Studio  3
     COM 420: Motion for the Screen  3


    General Electives 35 credit hours
    Must complete 35 elective credit hours 35



    Minor in Communication 18 Credit Hours
    COM 200: Media and Culture 3
    COM 230: Media Writing 3
    Four 300/400 level Communication courses 12
  • Faculty
    Department Chair of Art, Communication, and SGD; Associate Professor of Art, Communication, and SGD
    Marti Maguire, WPU Professor
    Associate Professor of Communication
  • Careers

    Communication and media students study the various ways in which communication serves to inform, persuade, entertain and control. Students also develop technical and professional writing skills, working with deadlines and effective speaking. Communications graduates go on to work in various careers, including technical writing, public relations, television production and media coordination.

    Just a small sample of the work areas and career opportunities that the communications field can open for you are:

    • Mass media (journalism, public relations specialist, announcer)
    • Business communication (media planner, human resources specialist, etc.)
    • Social media manager
    • Marketing manager
    • Sales representative
    • Nonprofit communications director

    Recent internships include:

    • Office of the Governor
    • WRAL-TV
    • WNCN (NBC-17)
    • Time Warner Cable News
    • SAS Institute
    • Wake Education Partnership
    • French West Vaughn (Public Relations Firm)
    • Disney World

    Recent employment of communication majors:

    • Digital Media Specialist, Office of the Governor (NC, Pat McCrory)
    • Video Journalist, KWQC TV-6 News
    • New Production Assistant, WRAL-TV
    • Promotions Writer and Producer, WLFL 22
    • Marketing & Events Coordinator,
    • Event Planner, Greater Raleigh Chamber of Commerce
    • Events Coordinator, Greater Raleigh Chamber of Commerce

    Recent graduate school acceptances:

    • Elon University, Masters of Arts in Interactive Media
    • UNC Charlotte School of Law
    • UNC Charlotte Communication Studies
    • Newcastle University, Newcastle, UK Masters in Media Studies
    • Huron University, London, England, Masters of Marketing
WPU Student, Coleman Arehart
WPU Student, Coleman Arehart

“They’ll [the WPU professors] put you to work, but they’ll be there for you, for big projects or small homework.”

World-Ranked Gamer & WPU Student, Coleman Arehart ’19
WPU Communication Student
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