Exploring Career Opportunities in Marketing

Nov 22, 2023

The skills acquired through a Marketing major can open doors to a wide array of real-world job opportunities. Virtually every business, ranging from national healthcare companies to local dry cleaners, seeks individuals with expertise in marketing and a deep understanding of marketing strategy. Some common entry-level positions for Marketing graduates include:

Communications Specialist: This role involves handling public relations, managing information output, and responding to media requests. Communications specialists may also be tasked with planning social media campaigns or advertising efforts for businesses, ensuring a company has compelling and effective advertising during campaigns.

Digital Marketing Manager: Responsible for developing, implementing, and overseeing long-term digital marketing campaigns and short-term advertising techniques through digital platforms. The focus is on enhancing brand awareness, driving website traffic, and generating sales leads.

Social Media Specialist: Social Media Marketing Specialists play a crucial role in planning a brand’s social media strategy. This includes creating a cohesive plan aligned with overarching company goals, devising tactics to achieve those goals, and exploring, testing, and optimizing different social media channels to engage a brand’s target audience.

SEO Manager: Tasked with optimizing a company’s web pages and content across all platforms. This role involves supervising a team of SEO analysts, conducting high-level content analysis, and performing keyword research to ensure alignment of content, tags, and titles with organic search strategies.

Public Relations Specialist: Public relations specialists create and maintain a positive public image for individuals, groups, or organizations. They craft media releases and develop social media programs to shape public perception, increasing awareness of their clients’ work and goals.

These are just a few examples of the diverse job opportunities available to Marketing graduates. Whether you aspire to become a digital marketing manager, communications specialist, or pursue another path, there is a fitting job for you! Alumni can leverage WPU’s career services to find the ideal entry-level position.

For more information on Marketing degrees at WPU, click here.