Know What to Expect With a Business Analytics Degree

Jun 22, 2021

Here’s What You Can Expect When You Get a Business Analytics Degree.

Business analytics is an exciting field that merges computer science and data with business and management. As big data, technology, the internet, social media, AI, and more continue to transform how businesses and other organizations function in the world, business analytics forms a bridge between technology and business management.

Unlike so many degrees and specializations, a degree in Business Analytics can be used in any industry or organization. Whether you want to be a data scientist or a data analyst in Finance, Manufacturing, Healthcare, or Supply Chain Management, a degree from a respected and accredited university will set you on the right path. If you’re considering a degree in Business Analytics, here’s what you can expect from the experience.

 

Data is (Almost) Everything

The world has changed dramatically from what it was 40 or even 20 years ago. As more and more of us engage in life, work, play, banking, healthcare, communication, real estate, faith, and more online, we generate massive amounts of data. That data gets captured, studied, and analyzed. Called data science and data analytics, it forms the foundation of today’s and tomorrow’s business decisions. Business analysts trained in analytics use the tools of data science, like data mining, cleansing, modeling, forecasting, and statistical analysis, to inform decisions, meet customer demand, and bypass potential problems.

Prior to this explosion in big data generation and availability, businesses, organizations, governments, and the like had to make decisions based on what had happened in the past or by doing market research. Today, thanks to almost infinite data sets, fast computers that perform quick data analysis, and the growing field of business analytics, it’s possible to make highly informed decisions that better meet customer, client, and resident needs.

 

Classes and Coursework in Business Analytics

Because there are so many different career opportunities for people with a bachelor’s degree in Business Analytics, classes and coursework cover a lot of territory. Some classes are the same as those you would get with a more traditional Business Administration degree, such as Marketing, Financial Accounting, and Macroeconomics. But because data is at the core of any Business Analytics program, specialization emerges so that you also take courses on things like Data Visualization and Reporting and Decision Science. When you look into electives, classes can get even more data-focused and specific.

In many ways, the fact that your degree program is preparing you to work in one of the hottest fields in the business world won’t make it feel that much different from other degree programs’ college coursework — at first. As you progress through your studies though, you’ll gain mastery over tools and a skillset that will transform who you are and what you know by your senior year. Whether you want to immediately go into the job market, or you want to continue your learning with a Master of Science in Business Analytics or Business Intelligence, if you attend a well-regarded school and work hard, you’ll be ready.

 

What You’ll Learn

While it can be difficult to distill down into a few words all that a student studying Business Analytics will learn, at the heart of a good program is the training to use data to solve business problems. While you’ll study machine learning — the science and practice of training computer programs to “act” and “think” like people do — and predictive analytics, you’ll also learn about project management, because knowledge is only useful if it can be readily and consistently applied. A good Business Analytics Program will make sure you’re ready for a job in the real world, where you’ll need to be able to stay on top of multiple projects, assignments, clients, employees, and the like without losing sight of details or overarching goals.

 

The Advantage of a Liberal Arts Education

It probably goes without saying, but not all degrees are created equal. Because the field of Business Analytics and the tools within it are in an almost constant state of flux, certain intangibles are seen as very attractive in potential employees. Good communication skills, as well as problem solving, critical thinking, and an ability to relate to a diverse variety of people and situations are all skills in high demand. Getting your degree from a liberal arts institution — because of the emphasis placed on the humanities, applied knowledge and skills, and practice in critical thinking — signals to future employers that you’re a candidate who will likely be able to handle a changing environment and shifting challenges with poise.

Business Analytics is a field that offers financial security, almost limitless chances for advancement, and excitement. If you’re considering it, reach out to William Peace University about our top 25 Business Analytics program today.

Give Courageously to Peace

Thanks to the generosity of William Peace University supporters, current and future WPU students have access to the resources needed to learn through immersive experiences, build upon their courage and develop the confidence needed to turn passion into purpose.
Roses float in the campus fountain after an alumni event.
a student uses a laptop on a green bench at William Peace University

Give Now

Support future Pacer success. 

 

Become a Corporate Partner

Find out how your organization can collaborate with Peace.

Visitors

Whether you’re hoping to attend WPU or hosting an event, you’re welcome to visit WPU! 

Wedding at WPU
Phantom in downtown Raleigh

Conferences and Events

Host your conference, event, or wedding at WPU.

Location and Directions

Get directions, our address, a campus map, and hotel discount information.

Counselors

Learn about WPU and all it has to offer so you can guide your students to the best fit for their next step. 

Admissions Info

Meet and connect with our Admissions team.

Schedule a Visit

Learn about our processes and schedule a visit.

Alumni

Our success as an institution has always been rooted in the strength of our community. As an integral part of that community, we invite alumni to stay informed and connected. 

Alumni outside at WPU
Roses float in the campus fountain after an alumni event.
Building at WPU

Get Involved

Stay connected to Peace.

Donate

Contribute to the success of future Pacers.

General Info

Read about alumni benefits.

Parents

Families are an integral part of a student’s path to WPU. Find answers to your questions here. 

Commencement
Two WPU students work together on a project during class

Student Success: Why Choose WPU?

Learn about the value of an education at WPU.

Billing and Due Dates

Questions about your student’s enrollment or billing? Start here.

Current Students

Already a Pacer? Here’s your quick path to information, links, and other useful stuff.

Group of students talking
Students high-fiving each other

Current Students

Missing something? Can’t find a link? Start here.

Current Parents and Families

Is your student a Pacer? Here’s where to get information and contacts.

Future Students

Welcome to William Peace University! We offer programs for both traditional undergraduate students and online/hybrid classes through our School of Professional Studies. Find your path to WPU here.

Three WPU students walk through a brick archway on campus.
Three students discuss their work during class.
Older gentleman at a computer

First Time in College

Your WPU education will help you build practical skills for your future.

Transfer Students

Transfer up to 90 credit hours from any institution. 

Working Professionals

Enhance your existing career.

A WPU student works on a video game in the new esports and gaming lab on campus.
Woman in army green typing at computer
Two female international students

Readmission

If you previously attended WPU and are ready to return, start here. 

Veteran/Military

Learn more about how to apply the GI bill.

International Students

Find out how to attend WPU.

About

WPU has a long history as one of the city’s oldest universities. Find out more about our institution in the heart of downtown Raleigh. 

2023 Student Showcase
Staff Pumpkin Painting

History

Through 160 years, William Peace University has evolved to meet the changing needs of the students we serve.

Leadership

William Peace University is a small, private institution located in downtown Raleigh, NC.

Work at WPU

Join our team and see why William Peace University was voted one of the Triangle’s Best Places to Work!

DEI Staff
Design Rendering of WPU

Contact Us

Contact the University

Diversity, Equity, and Inclusion

Learn about DEI at WPU.

Mission, Vision, and Values

Learn about WPU core tenets. 

Student Life

Whether you want to know more about on-campus events or see our residence halls, get a sense of what life is like as a student at WPU.

WPU Student on bouncy slide
A WPU student sits with his friends while eating at Belk dining hall.
WPU Safety Officer

Clubs, Activities and Events

Discover what’s fun at WPU.

Housing & Dining

When people say that WPU “feels like home,” we think that’s the ultimate compliment.

Safety & Security

The Office of Public Safety is committed to providing a community-friendly approach to enhancing campus safety for students, faculty and staff.

Dining room at Peace
A WPU student sits with his friends while eating at Belk dining hall.
Health and wellness at WPU

Athletics

Cheer on your Pacers at their next home game.

Student Support Services

Find out how the WPU team supports the whole you.

Health and Wellness

Learn about physical and mental health services available to students.

Academics

WPU offers a mix of more than 30 degree programs and additional minors. Our courses are four credit hours each, and every course features immersive learning experiences.

A student in WPU's online School of Professional Studies works on her homework.
2023 Internship Showcase

Immersive Learning

Find out about WPU’s unique approach to learning.

Center for Student Success

Peer tutoring, a first-year success program, and an internship program are just part of why Pacers succeed. 

Admissions

Start here to find out how to apply, visit, and learn more about WPU.

Before you apply:

Admissions team
students walking on campus
A student reviews scholarship and payment information in the financial aid office.

Connect with an Admission Couneslor

They’ll be your guide through the process.

Visit Campus

Get a feel for campus life.

Understand Costs

Find out about Financial aid and other options to pay for college.