Bachelor’s Degree in Marketing

  • Overview

    As a marketing major at WPU, you will gain a strong foundation in creating, managing, and enhancing brands to maximize their value to consumers. Creative and analytical types can find a home in a marketing career, encompassing the entire range of activities that match goods, services, and intangibles with consumer needs and desires. 

    WPU’s Marketing program provides a solid foundation for marketing students, covering a range of disciplines such as advertising, public relations, media planning, sales strategy and sales management, brand management, retailing, search engine optimization, and more. WPU emphasizes communication and computer skills, as well as problem-solving, decision-making, and working collaboratively. 

    Study Marketing at WPU
    Marketing majors learn how to take data and craft messages in a fun, creative, and digestible manner through a variety of mediums.
  • Courses

    View the Academic Catalog to see courses in Marketing.

    Marketing B.S.: Sample 4-Year Plan

  • Faculty
    ​Associate Professor of Business Administration; Program Director of Human Resources Management
    Betty Witcher
    Department Chair of Psychology and Business; Professor of Psychology
    Carolyn_Nye Headshot
    Program Director of Business and Associate Professor of Business
    Sandra Holsonback
    Assistant Professor of Business Administration
    WPU Fountain
    Assistant Professor of Business Administration
    WPU Fountain
    Assistant Professor of Business Administration
  • Careers

    Marketers enjoy a lot of flexibility in their careers. Almost every business, from national healthcare companies to a local dry cleaners, needs people with marketing skills and marketing strategy insight. WPU marketing graduates are prepared to enter the workforce immediately, having already gained real-world experience through internships and other opportunities that are a regular part of WPU’s Marketing degree program. They are also prepared to go on to earn a master’s degree.

    WPU marketing graduates have worked as: 

    • Communications Specialist 
    • Digital Marketing Manager 
    • Social Media Specialist
    • SEO Manager 
    • Public Relations Specialist
    • Chief Marketing Officer 
    • Copywriter 
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