Bachelor’s Degree in Marketing

  • Overview

    As a marketing major at WPU, you will gain a strong foundation in what it takes to create, manage and enhance brands to maximize their value to consumers.

    Both creative and analytical types can find a home in a marketing career, which encompasses the entire range of activities that match goods, services and intangibles with consumer needs and desires — both in digital marketing and traditional print, TV and radio marketing. WPU’s Marketing program provides a solid foundation for marketing students, covering a range of disciplines such as advertising, public relations, media planning, sales strategy and sales management, brand management, retailing, search engine optimization and more. Communication and computer skills are emphasized, as is problem-solving and decision making, and working collaboratively is an important aspect of the program. Professionals themselves, WPU faculty are active in their fields and well-connected, so opportunities abound to apply your knowledge through projects and internships. Given the breadth of the field and its many applications across nonprofit, for-profit and public sectors, Marketing degree majors enjoy a wide range of career possibilities.

    The U.S. Office of Business and Labor Statistics (BLS) reports the following median salaries for jobs in this field:

    • Sales Manager: $114K
    • Market Research Analyst: $62K
    • Advertising Manager: $96K
    • Marketing Manager: $128K
    • Junior Product Manager: $65K

    MARKETING (BS) – SAMPLE 4-YeaR PLAN

    Study Marketing at WPU
    Marketing majors learn how to take data and craft messages in a fun, creative, and digestible manner through a variety of mediums
  • Courses

    The coursework listed below is for the Academic Catalog and is subject to change. Please reference the Academic Catalog for further information and course descriptions. If you are a current student, please reference the catalog in which you come under.

    Bachelor of Science in Marketing

    Liberal Education Curriculum 49-50 credit hours
    Marketing Core Courses 39 credit hours
    Marketing Elective Courses 18 credit hours
    General Electives 13-14 credit hours
    Total credit hours for the B.S. Marketing 120 credit hours

     

    Marketing Core Courses 39 credit hours
    BAN 320: Decision Science I 3
    BSA 160: Global Business Environment 3
    BSA 211: Principles of Microeconomics 3
    BSA 212: Principles of Macroeconomics 3
    BSA 221: Financial Accounting 3
    BSA 222: Managerial Accounting 3
    BSA 240: Management and Organizational Behavior 3
    BSA 250: Human Resources Management 3
    BSA 270: Business Law 3
    BSA 325: Corporate Finance 3
    BSA 499: Business Policy 3
    MAT 202: Finite Math or MAT 241: Calculus with Analytical Geometry I 3
    MKT 230: Marketing 3
    Marketing Elective Courses (choose 6)  18 credit hours
    COM 270: Digital Media Convergence 3
    COM 311: Interactive and Social Media 3
    MKT 331: Advertising 3
    MKT 332: Consumer Behavior 3
    MKT 333: Nonprofit Marketing 3
    MKT 336: Marketing Research 3
    MKT 361: Global Marketing 3
    MKT 426: Sales and Marketing Management 3

     

    General Electives 13- 14 credit hours
    Must complete 13-14 elective credit hours 13-14

     

    Minor

    Minor in Marketing 18 Credit Hours
    MKT 230: Marketing 3
    Marketing Electives (choose five courses)
    COM 270: Digital Media Convergence 3
    COM 311: Interactive and Social Media 3
    MKT 331: Advertising 3
    MKT 332: Consumer Behavior 3
    MKT 333: Nonprofit Marketing 3
    MKT 336: Marketing Research 3
    MKT 361: Global Marketing 3
    MKT 426: Sales and Marketing Management 3
  • Faculty
    Heidi Gailor Loflin, WPU professor.
    ​Associate Professor of Business Administration
    Betty Witcher, WPU professor.
    Department Chair of Psychology and Business; Professor of Psychology
  • Careers

    Marketers enjoy a lot of flexibility in their careers. Almost every business, from national healthcare companies to the local dry cleaner, needs people with marketing skills and marketing strategy insight. WPU marketing graduates are prepared to enter the workforce immediately, having already gained real-world experience through internships and other opportunities that are a regular part of WPU’s Marketing degree program. They are also prepared to go on to earn a master’s degree.

    Marketing graduates can choose to work for a marketing agency and serve a wide variety of clients or in a specific company’s marketing department, where marketing decisions and implementation will serve a single business or business conglomerate. Marketers can also find success working for themselves in a freelance capacity. The average salary for a freelance digital marketer in the United States is $68,970.

    Marketing majors, like Business Administration and other business-related majors, learn solid sales and marketing principles to help businesses, organizations, nonprofits, government institutions, even professional sports teams more effectively sell their products and services and expand market share.

    The outlook for marketing jobs in the United States is very positive. According to BLS data, marketers, promoters and advertisers can expect 6% growth through 2029, which is higher than the average for all occupations.

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