Bachelor’s Degree in Marketing

  • Overview

    As a marketing major at William Peace University, you will gain a strong foundation in what it takes to create, manage and enhance brands to maximize their value to consumers.

    Both creative and analytical types can find a home in the broad field of marketing, which encompasses the entire range of activities that match goods, services and intangibles with consumer needs and desires. WPU’s Marketing program provides a solid foundation in the field, covering a range of disciplines such as advertising, public relations, media planning, sales strategy and more. Communication and computer skills are emphasized, and working collaboratively is an important aspect of the program. Professionals themselves, WPU faculty are active in their fields and well-connected, so opportunities abound to apply your knowledge through projects and internships. Given the breadth of the field and its many applications across non-profit, for-profit and public sectors, marketing Majors enjoy a wide range of career possibilities.

    The U.S. Office of Business and Labor Statistics reports the following median salaries for jobs in this field:

    • Sales Manager: $114K
    • Market research analyst: $62K
    • Advertising Manager: $96K
    • Marketing Manager: $128K
    Study Marketing at WPU
    Marketing majors learn how to take data and craft messages in a fun, creative, and digestible manner through a variety of mediums
  • Courses

    The courses listed below are for the Academic Catalog and are subject to change. Please reference the Academic Catalog for further information and course descriptions. If you are a current student, please reference the catalog in which you come under.

    Bachelor of Science in Marketing

    Liberal Education Curriculum 49 credit hours
    Marketing Core Courses 39 credit hours
    Marketing Elective Courses 18 credit hours
    General Electives 14 credit hours
    Total credit hours for the B.S. Marketing 120 credit hours


    Marketing Core Courses
    39 credit hours
    MAT 202 or MAT 241 Finite Math or Calculus 3
    BSA 160: Global Business Environment 3
    BSA 211: Microeconomics 3
    BSA 212: Macroeconomics 3
    BSA 221: Principles of Financial Accounting I 3
    BSA 222: Principles of Managerial Accounting II 3
    MKT 230: Principles of Marketing 3
    BSA 240: Principles of Management & Organizational Behavior 3
    BSA 250: Human Resource Management 3
    BSA 270: Business Law 3
    BSA 325: Corporate Finance 3
    BAN 320: Decision Science 3
    BSA 499: Business Policy 3
    Marketing Elective Courses (choose 6)
     18 credit hours
    COM 270: Digital Media Convergence 3
    MKT 336: Marketing Research 3
    MKT 332: Consumer Behavior 3
    MKT 331: Advertising 3
    MKT 361: Global Marketing 3
    COM 311: Interactive and Social Media 3
    MKT 426: Sales and Marketing Management 3


    General Electives
    14 credit hours
    Must complete 14 elective credit hours 14



    Minor in Marketing
    18 Credit Hours
    BSA 160: Global Business and Trade 3
    MKT 230: Marketing 3
    MKT 331: Advertising 3
    MKT 332: Consumer Behavior 3
    MKT 336: Marketing Research 3
    MKT 426: Sales and Marketing Management 3
  • Faculty
    Heidi Gailor Loflin, WPU professor.
    ​Associate Professor of Business Administration
    Betty Witcher, WPU professor.
    Department Chair of Psychology and Business; Professor of Psychology
  • Careers



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