Know What to Expect With a Business Analytics Degree

June 22, 2021

Here’s What You Can Expect When You Get a Business Analytics Degree.

Business analytics is an exciting field that merges computer science and data with business and management. As big data, technology, the internet, social media, AI, and more continue to transform how businesses and other organizations function in the world, business analytics forms a bridge between technology and business management.

Unlike so many degrees and specializations, a degree in Business Analytics can be used in any industry or organization. Whether you want to be a data scientist or a data analyst in Finance, Manufacturing, Healthcare, or Supply Chain Management, a degree from a respected and accredited university will set you on the right path. If you’re considering a degree in Business Analytics, here’s what you can expect from the experience.


Data is (Almost) Everything

The world has changed dramatically from what it was 40 or even 20 years ago. As more and more of us engage in life, work, play, banking, healthcare, communication, real estate, faith, and more online, we generate massive amounts of data. That data gets captured, studied, and analyzed. Called data science and data analytics, it forms the foundation of today’s and tomorrow’s business decisions. Business analysts trained in analytics use the tools of data science, like data mining, cleansing, modeling, forecasting, and statistical analysis, to inform decisions, meet customer demand, and bypass potential problems.

Prior to this explosion in big data generation and availability, businesses, organizations, governments, and the like had to make decisions based on what had happened in the past or by doing market research. Today, thanks to almost infinite data sets, fast computers that perform quick data analysis, and the growing field of business analytics, it’s possible to make highly informed decisions that better meet customer, client, and resident needs.


Classes and Coursework in Business Analytics

Because there are so many different career opportunities for people with a bachelor’s degree in Business Analytics, classes and coursework cover a lot of territory. Some classes are the same as those you would get with a more traditional Business Administration degree, such as Marketing, Financial Accounting, and Macroeconomics. But because data is at the core of any Business Analytics program, specialization emerges so that you also take courses on things like Data Visualization and Reporting and Decision Science. When you look into electives, classes can get even more data-focused and specific.

In many ways, the fact that your degree program is preparing you to work in one of the hottest fields in the business world won’t make it feel that much different from other degree programs’ college coursework — at first. As you progress through your studies though, you’ll gain mastery over tools and a skillset that will transform who you are and what you know by your senior year. Whether you want to immediately go into the job market, or you want to continue your learning with a Master of Science in Business Analytics or Business Intelligence, if you attend a well-regarded school and work hard, you’ll be ready.


What You’ll Learn

While it can be difficult to distill down into a few words all that a student studying Business Analytics will learn, at the heart of a good program is the training to use data to solve business problems. While you’ll study machine learning — the science and practice of training computer programs to “act” and “think” like people do — and predictive analytics, you’ll also learn about project management, because knowledge is only useful if it can be readily and consistently applied. A good Business Analytics Program will make sure you’re ready for a job in the real world, where you’ll need to be able to stay on top of multiple projects, assignments, clients, employees, and the like without losing sight of details or overarching goals.


The Advantage of a Liberal Arts Education

It probably goes without saying, but not all degrees are created equal. Because the field of Business Analytics and the tools within it are in an almost constant state of flux, certain intangibles are seen as very attractive in potential employees. Good communication skills, as well as problem solving, critical thinking, and an ability to relate to a diverse variety of people and situations are all skills in high demand. Getting your degree from a liberal arts institution — because of the emphasis placed on the humanities, applied knowledge and skills, and practice in critical thinking — signals to future employers that you’re a candidate who will likely be able to handle a changing environment and shifting challenges with poise.

Business Analytics is a field that offers financial security, almost limitless chances for advancement, and excitement. If you’re considering it, reach out to William Peace University about our top 25 Business Analytics program today.