WPU Launches New Major for Working Adults & Professionals, Strategic Communication

August 15, 2018
SPS Students gather around a computer

William Peace University is excited to announce it has added  Strategic Communication as a new academic program within the School of Professional Studies (SPS), an accelerated degree program for working adults and professionals. 

The new major is available to adult students beginning this fall, and is offered primarily online with classes delivered in a 7-week, accelerated format. The new program will prepare graduates for the digital future, teaching them strategic techniques for targeted, effective messaging, on top of best practices for digital communication methods and social media outreach. Graduates will be prepared to step into their profession and be an organizational game-changer from day one, taking on administrative roles in public relations, marketing, promotions, social media and advertising.

Career paths for Strategic Communication grads include:

  • Public Relations Specialist
  • Communication Manager
  • Social Media Director
  • Event Coordinator
  • Program Manager
  • Development Director
  • Digital Marketing Specialist

“Our new bachelor’s degree in Strategic Communication is the ideal degree for working adults who are seeking to advance in their careers in the field of communication.”

Strategic Communication will begin fall 2018 and be offered primarily online
Strategic Communication will begin fall 2018 and will be offered primarily online

The need for business, public service and non-profit organizations to reach targeted audiences is ever growing. As a student, you will build a professional portfolio to showcase your expertise with relevant projects, and have the chance to learn cutting-edge information about digital and social media marketing campaigns that help organizations reach an always expanding global market.

“Our new bachelor’s degree in Strategic Communication is the ideal degree for working adults who are seeking to advance in their careers in the field of communications,” said Lori McClaren, Ph.D., Executive Director of the School of Professional Studies. “The program is offered in a flexible and accelerated format, which allows students to finish their degree at a faster pace. It prepares them well for positions in public relations, corporate communications, advertising, and marketing.”

“The skills, knowledge and professional practices of strategic communication are increasingly critical to the success of any organization.”

“The Strategic Communication major prepares students for the complex global communication environment of today’s business and industry,” said Roger Christman, Department Chair and Associate Professor of Communication. “The skills, knowledge and professional practices of strategic communication are increasingly critical to the success of any organization. Our program focuses on creating effective leaders who will be equipped to manage social media and web strategies, develop mobile and online communication plans as well as marketing and public relations communication campaigns.”

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