Tracking Pixels

To add tracking pixels within Google Tag Manager:

  1. Access
  2. Under William Peace University, select the container (GTM-W4LF7BW)
  3. Click on the Tags tab on the left side of the interface
  4. Click the NEW button
  5. Replace Untitled Tag with the name of the tracking pixel
  6. Click on Tag Configuration
    1. Scroll down the list of available tag types, if the specific tracking tag isn’t listed then click Custom HTML
    2. In the HTML block, paste the tracking code
  7. Click on Triggering
    1. Select All Pages trigger
  8. Click Save
  9. Publish the changes to the container by clicking Submit on the workspace