Marketing is more than a concentration within a business major. More accurately, it describes a collection of skills that are useful in any career. As a professional discipline, marketing is a vital function of any business’ operation. It explores customer perceptions and journeys as primary sources of profit. It also utilizes various data to make smart and insightful business decisions. On a broader scale, marketing skills transcend the business world and are used in many careers. Even outside of a traditional marketing role, people benefit from knowing the fundamental values that connect people, brands, and businesses. So, why study marketing?
Coming home from your first semester at college, you’re likely to be inundated with questions about the experience. Have you made good friends? Have you joined any clubs? Are your classes hard? Then there is that other question -- the one that doesn’t always have a clear-cut answer. What is your major? Maybe you know, and you respond with conviction. But, maybe you really don’t know, and the pressure of choosing a path has left you confounded. If that sounds like you, there’s still time to figure things out. Sometimes arriving at the right choice is as simple as charting out your pros and cons. Other times, however, finding the right major is about following your heart, paying attention to your natural skills, and taking classes outside of your comfort zone. Here’s how to choose a major that is right for you.
Sometimes, it seems like the excitement surrounding college applications is sapped by the dread of financial aid. Not only do letters vary in language and structure, but they also determine one’s eligibility to attend school. It’s a daunting process. In order to alleviate the situation, we aim to clarify the process and bring some understanding to financial aid letters.