WPU Launches New Digital Experience: Fully Responsive, Multimedia Focused Website (www.peace.edu)

Oct 12, 2016

William Peace University is proud to announce it has launched a new website experience for prospective students, families, and alumni. The website (www.peace.edu) is fully responsive, meaning it can respond to the size of the device you are viewing it with, scaling content accordingly, and is full of interactive digital media, including hundreds of photos and videos, a full VR campus tour, and even a “Find Your Passion” quiz – where prospective students can explore WPU majors through answering a short questionnaire that focuses on their personality traits, pairing them with potential fields of study. The project was completed in 13 months by the WPU Communications and Marketing team and was aided by Systems Alliance, Inc. (SAI), a web design firm based out of Baltimore, MD that focuses primarily on higher education clients.

“I believe our website is one of the most important communication mechanisms we have as a University,” said Dr. Brian C. Ralph, President of William Peace University. “The new site does an outstanding job of representing the dynamic and engaging environment of William Peace University and our amazing metropolitan location. We provide incredible learning opportunities to our students and the new site captures those through a great mix of high quality video and written content.”

“Through a blend of cutting-edge digital media and in-depth personal stories, visitors to the William Peace University website will truly get a sense of why we are so proud of our university.”

“WPU’s new website embodies the direction Higher Education websites are taking in terms of functionality and design,” said Mark Dabrowski, Vice President of SAI. “Creating a site that is mobile-first and multimedia focused is a commitment to creating a user-centered digital experience. From the beginning of the project, we knew that WPU had a great story to tell—rich history, unique campus, remarkable students and faculty. Our goal in redesigning the website was to capture those aspects of the Peace brand and highlight them in ways that would resonate with prospective students online.”

The University and SAI relied heavily on data and market research regarding audience reach, primarily targeting the Generation Z – “Gen Zs” for short – audience. Gen Zs are individuals born in 1995 or later, comprised of current middle and high school-aged students. Gen Zs are projected to become the largest percentage of the population by 2020. In fact, U.S. Census Bureau statistics indicate their growth already exceeds members of Generation X and Millennials, rivaling the Baby Boomer generation in total number of births by year, and 2012 statistics assert that Gen Zs comprise more than a quarter of America’s population—a number that is rapidly growing as time goes on.

“One of the biggest shifts in recruitment is that our ability to gauge where students are in their decision-making process is at an all-time low. Colleges and Universities are now in a situation where prospective students have no need to engage until they are ready,” Dr. Ralph said. “With the majority of students lurking digitally, our ability to cultivate relationships with prospective students has become dramatically short-circuited. They want engagement on their own terms. Our new website provides the perfect platform for future Pacers to engage how they want and when they want, and simultaneously gives WPU the perfect opportunity to tell our story”

In addition, the WPU Communications and Marketing Team, comprised of Ian C. Dunne and Christopher J. Newman, and SAI worked closely to gather feedback and insight from many focus groups comprised of both prospective and current WPU students, as well as families, faculty and staff, and alumni.

“A lot of time and effort was put into this project. We believe this new site will provide us with a strong foundation to fuel the University’s continued growth.”

Ian C. Dunne
Director of Communications and Marketing

Another priority of the new website was to showcase the strong and unique academic programs featured at the University. More than 15 videos, which showcase a given field of study, are highlighted on the site, allowing prospective students and families to see and hear, first-hand, what it’s like to be in a WPU classroom and study at the university.

“WPU has some extraordinary people working and studying here and this new website is designed to showcase what makes our university unique,” said Dr. Kris Cohen, Vice President for Enrollment Management and Marketing. “Through a blend of cutting-edge digital media and in-depth personal stories, visitors to the William Peace University website will truly get a sense of why we are so proud of our university.”

To view the new website, please visit www.peace.edu.

Learn About WPUView Academics
Explore Student LifeView Admissions & AidExplore Success after WPUDiscover #OurRaleighExplore Alumni & Giving 


Give Courageously to Peace

Thanks to the generosity of William Peace University supporters, current and future WPU students have access to the resources needed to learn through immersive experiences, build upon their courage and develop the confidence needed to turn passion into purpose.
Roses float in the campus fountain after an alumni event.
a student uses a laptop on a green bench at William Peace University

Give Now

Support future Pacer success. 


Become a Corporate Partner

Find out how your organization can collaborate with Peace.


Whether you’re hoping to attend WPU or hosting an event, you’re welcome to visit WPU! 

Wedding at WPU
Phantom in downtown Raleigh

Conferences and Events

Host your conference, event, or wedding at WPU.

Location and Directions

Get directions, our address, a campus map, and hotel discount information.


Learn about WPU and all it has to offer so you can guide your students to the best fit for their next step. 

Admissions Info

Meet and connect with our Admissions team.

Schedule a Visit

Learn about our processes and schedule a visit.


Our success as an institution has always been rooted in the strength of our community. As an integral part of that community, we invite alumni to stay informed and connected. 

Alumni outside at WPU
Roses float in the campus fountain after an alumni event.
Building at WPU

Get Involved

Stay connected to Peace.


Contribute to the success of future Pacers.

General Info

Read about alumni benefits.


Families are an integral part of a student’s path to WPU. Find answers to your questions here. 

Two WPU students work together on a project during class

Student Success: Why Choose WPU?

Learn about the value of an education at WPU.

Billing and Due Dates

Questions about your student’s enrollment or billing? Start here.

Current Students

Already a Pacer? Here’s your quick path to information, links, and other useful stuff.

Group of students talking
Students high-fiving each other

Current Students

Missing something? Can’t find a link? Start here.

Current Parents and Families

Is your student a Pacer? Here’s where to get information and contacts.

Future Students

Welcome to William Peace University! We offer programs for both traditional undergraduate students and online/hybrid classes through our School of Professional Studies. Find your path to WPU here.

Three WPU students walk through a brick archway on campus.
Three students discuss their work during class.
Older gentleman at a computer

First Time in College

Your WPU education will help you build practical skills for your future.

Transfer Students

Transfer up to 90 credit hours from any institution. 

Working Professionals

Enhance your existing career.

A WPU student works on a video game in the new esports and gaming lab on campus.
Woman in army green typing at computer
Two female international students


If you previously attended WPU and are ready to return, start here. 


Learn more about how to apply the GI bill.

International Students

Find out how to attend WPU.


WPU has a long history as one of the city’s oldest universities. Find out more about our institution in the heart of downtown Raleigh. 

2023 Student Showcase
Staff Pumpkin Painting


Through 160 years, William Peace University has evolved to meet the changing needs of the students we serve.


William Peace University is a small, private institution located in downtown Raleigh, NC.

Work at WPU

Join our team and see why William Peace University was voted one of the Triangle’s Best Places to Work!

DEI Staff
Design Rendering of WPU

Contact Us

Contact the University

Diversity, Equity, and Inclusion

Learn about DEI at WPU.

Mission, Vision, and Values

Learn about WPU core tenets. 

Student Life

Whether you want to know more about on-campus events or see our residence halls, get a sense of what life is like as a student at WPU.

WPU Student on bouncy slide
A WPU student sits with his friends while eating at Belk dining hall.
WPU Safety Officer

Clubs, Activities and Events

Discover what’s fun at WPU.

Housing & Dining

When people say that WPU “feels like home,” we think that’s the ultimate compliment.

Safety & Security

The Office of Public Safety is committed to providing a community-friendly approach to enhancing campus safety for students, faculty and staff.

Dining room at Peace
A WPU student sits with his friends while eating at Belk dining hall.
Health and wellness at WPU


Cheer on your Pacers at their next home game.

Student Support Services

Find out how the WPU team supports the whole you.

Health and Wellness

Learn about physical and mental health services available to students.


WPU offers a mix of more than 30 degree programs and additional minors. Our courses are four credit hours each, and every course features immersive learning experiences.

A student in WPU's online School of Professional Studies works on her homework.
2023 Internship Showcase

Immersive Learning

Find out about WPU’s unique approach to learning.

Center for Student Success

Peer tutoring, a first-year success program, and an internship program are just part of why Pacers succeed. 


Start here to find out how to apply, visit, and learn more about WPU.

Before you apply:

Admissions team
students walking on campus
A student reviews scholarship and payment information in the financial aid office.

Connect with an Admission Couneslor

They’ll be your guide through the process.

Visit Campus

Get a feel for campus life.

Understand Costs

Find out about Financial aid and other options to pay for college.